Literaturnachweis - Detailanzeige
Autor/in | Ashley, Christy |
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Titel | Improving Information Literacy through Gamification: Fantasy Brand Leagues |
Quelle | In: Marketing Education Review, 29 (2019) 2, S.107-112 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1052-8008 |
DOI | 10.1080/10528008.2019.1610332 |
Schlagwörter | Undergraduate Students; Marketing; Capstone Experiences; Independent Study; Computer Games; Teaching Methods; Data Analysis; Visualization; Team Sports; Student Motivation; Competition; Course Content; Self Esteem; Group Discussion; Majors (Students); Instructional Innovation; Merchandise Information Selbststudium; Computer game; Computerspiel; Computerspiele; Teaching method; Lehrmethode; Unterrichtsmethode; Auswertung; Visualisation; Visualisierung; Mannschaftssport; Schulische Motivation; Wettkampf; Kursprogramm; Self-esteem; Selbstaufmerksamkeit; Gruppendiskussion; Educational Innovation; Bildungsinnovation |
Abstract | Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The assignment improved preparation for class discussion and created a competitive atmosphere where students were more motivated to engage with the content and in-class discussions about current events related to marketing. It improved student confidence in marketing knowledge and data visualization skills and, perhaps most importantly, prepared students for self-directed learning. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |