Literaturnachweis - Detailanzeige
| Autor/in | Schaller, Tracey King |
|---|---|
| Titel | Field Learning: Experiential Learning through Participant Observation and Self-Reflection of Consumer Behavior at Sporting Events |
| Quelle | In: Marketing Education Review, 28 (2018) 2, S.98-103 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2018.1437354 |
| Schlagwörter | Experiential Learning; Participant Observation; Team Sports; Marketing; Lifelong Learning; Undergraduate Students; Course Descriptions; Consumer Science; Reflection; Teamwork; Interpersonal Competence; Business Administration Education; Grades (Scholastic); Georgia |
| Abstract | As marketing educators, we can enhance student learning by providing experiences that go beyond the classroom and into the real world. In this way, we encourage students to become lifelong learners where they observe the world around them through the lens of what they have learned. This article describes a project used in an undergraduate-level Consumer Behavior class where students engage in participant observation and self-reflection at local professional sporting events. A description of field learning and detailed steps for implementing the activity are provided. Initial assessment results are presented, and several issues of concern are discussed. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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