Impact of an Extension Social Media Tool Kit on Audience Engagement

Autor/inn/en	Garcia, Aileen S.; Dev, Dipti; McGinnis, Colin M.; Thomas, Tyler
Titel	Impact of an Extension Social Media Tool Kit on Audience Engagement
Quelle	In: Journal of Extension, 56 (2018) 2, (11 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Extension Education; Extension Agents; Social Media; Audience Participation; Learner Engagement; Program Implementation; Best Practices; Educational Objectives; Data Analysis; Comparative Analysis; Correlation; Outcomes of Education; Statistical Analysis; Nebraska (Lincoln) + Suchen Sie Ihr Suchwort? Erweitertes Bildungsangebot; Soziale Medien; Viewer commitment; Zuschauerbeteiligung; Educational objective; Bildungsziel; Erziehungsziel; Auswertung; Korrelation; Lernleistung; Schulerfolg; Statistische Analyse
Abstract	Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social media. Specifically, we found that after having access to the tool kit, Extension professionals were able to prompt greater participation and engagement from the applicable target audience across three online platforms--Facebook, Twitter, and Pinterest. Our findings indicate that Extension professionals can benefit from learning how to use social media more purposefully and implementing best practices for connecting with audiences. [The article was written with the Learning Child Team.] (As Provided).
Anmerkungen	Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01