How Shorebilly Brewing Company Won the Trademark Battle, but Lost the War: A Cautionary Tale for Entrepreneurs

Autor/in	Koval, Michael R.
Titel	How Shorebilly Brewing Company Won the Trademark Battle, but Lost the War: A Cautionary Tale for Entrepreneurs
Quelle	In: Journal of Legal Studies Education, 35 (2018) 1, S.45-82 (38 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0896-5811
Schlagwörter	Law Related Education; Entrepreneurship; Business Administration Education; Court Litigation; Intellectual Property; Small Businesses; Lawyers; Federal Legislation; Class Activities; Homework; Discussion (Teaching Technique); Lecture Method; Assignments; Case Method (Teaching Technique); Maryland + Suchen Sie Ihr Suchwort? Unternehmungsgeist; Rechtsstreit; Geistiges Eigentum; Kleingewerbe; Lawyer; Rechtsanwalt; Bundesrecht; Hausaufgabe; Assignment; Auftrag; Zuweisung; Case method; Fallmethode
Abstract	This article demonstrates how the case at hand, Teal Bay Alliances, LLC v. Southbound One, Inc., can be used as the core of a business case to teach students not only the basics of trademark law, but also as a real-world cautionary tale whose moral boils down to this: lawyers and businesspeople approach legal disputes from very different perspectives, and businesspeople must understand that objectives and outcomes deemed successful by lawyers may not be in the best interest of the people running the business. (As Provided).
Anmerkungen	Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01