From Earth to Space--Advertising Films Created in a Computer-Based Primary School Task

Autor/in	Öman, Anne
Titel	From Earth to Space--Advertising Films Created in a Computer-Based Primary School Task
Quelle	In: Cogent Education, 4 (2017) 1, Artikel 1419419 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Öman, Anne)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2331-186X
DOI	10.1080/2331186X.2017.1419419
Schlagwörter	Elementary School Students; Case Studies; Computer Software; Films; Educational Technology; Technology Uses in Education; Advertising; Foreign Countries; Grade 3; Urban Schools; Astronomy; Group Activities; Ethnography; Video Technology; Sweden + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Film; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Werbung; Ausland; School year 03; 3. Schuljahr; Schuljahr 03; Urban area; Urban areas; School; Schools; Stadtregion; Stadt; Schule; Astronomie; Gruppenaktivität; Ethnografie; Schweden
Abstract	Today, teachers orchestrate computer-based tasks in software applications in Swedish primary schools. Meaning is made through various modes, and multimodal perspectives on literacy have the basic assumption that meaning is made through many representational and communicational resources. The case study presented in this paper has analysed pupils' products in which they made multimodal meanings in a film-editing software application. The task was to make advertising films for planets in the solar system. The analysis of the advertising films has been conducted using the visual grammar framework involving three metafunctions: the "representational, interactive and compositional." The findings show how the digital features made it possible to compose film clips with a variety of modes of expression but also the impact of social and cultural influences on the pupils' products. The representations were made in order to communicate and the representation of ideas was inspired by the advertising genre of Western society. From a pedagogical view, the impact of the instructions and the teacher's design on pupils' meaning-making needs to be taken into account and further discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01