Literaturnachweis - Detailanzeige
| Autor/in | Edmiston, Dawn |
|---|---|
| Titel | Developing the Perfect Pitch: Creating a Positive First Impression through Social Media |
| Quelle | In: Marketing Education Review, 26 (2016) 1, S.3-7 (5 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2015.1091660 |
| Schlagwörter | Marketing; Social Media; Technology Uses in Education; Educational Technology; Video Technology; Educational Innovation; Advertising; Higher Education; Teaching Methods; Maryland |
| Abstract | Too often we take for granted first impressions and how others perceive us, but such perceptions frequently form the basis for personal and professional success. Today, many first impressions are made online through search engine results and social networks. To ensure that students make a positive first impression, this teaching innovation outlines how to develop the "perfect pitch," a 60-second video that highlights a student's personal brand promise and the value a student can contribute to potential employers. This innovation teaches students an effective marketing tactic that can be applied to advance their personal brands as well as professional careers. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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