Literaturnachweis - Detailanzeige
| Autor/inn/en | Rajasekhar, Mamilla; Anitha, Cuddapah |
|---|---|
| Titel | Loyalty Switching from Traditional to e-Learning in Indian Higher Education: A Markov Chain Analysis |
| Quelle | In: Journal of Educational Technology, 2 (2005) 3, S.66-75 (10 Seiten)Infoseite zur Zeitschrift
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0973-0559 |
| Schlagwörter | Foreign Countries; Higher Education; Universities; Electronic Learning; Markov Processes; Teacher Surveys; Student Surveys; Conventional Instruction; Questionnaires; Student Attitudes; Teacher Attitudes; Attitude Change; India |
| Abstract | It is high time for Indian universities to transform themselves from sellers to marketers, though they are non-profit organizations, in marketing their degrees to its customers (students). In this direction e-learning could be one of the tools that helps achieve this objective. The authors in this survey-based article studied the consumers' (professors, scholars, and students of their university) loyalty switching from traditional to e-learning through Markov Chain Analysis, an operations research technique, based on which they suggested certain strategies to be adopted in order to provide quality higher education, as is intended by WTO's Cancun 2003 Meet, and to face the imminent, healthy, and cut-throat competition from foreign as well as private universities in both regular and distance education product categories from January, 2005 onwards. (As Provided). |
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| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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