Puppets on a String? How Young Adolescents Explore Gender and Health in Advertising

Autor/inn/en	Begoray, Deborah L.; Banister, Elizabeth M.; Wharf Higgins, Joan; Wilmot, Robin
Titel	Puppets on a String? How Young Adolescents Explore Gender and Health in Advertising
Quelle	In: Journal of Media Literacy Education, 6 (2015) 3, S.46-64 (19 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2167-8715
Schlagwörter	Gender Differences; Health; Media Literacy; Critical Literacy; Adolescents; Qualitative Research; Films; Video Technology; Computer Uses in Education; Puppetry; Mass Media Effects; Interviews; Student Attitudes; Teacher Attitudes; Sexual Identity; Health Behavior; Health Education; Foreign Countries; Middle School Students; Middle School Teachers; Constructivism (Learning); Case Studies; Focus Groups; Discussion (Teaching Technique); Canada + Suchen Sie Ihr Suchwort? Geschlechterkonflikt; Gesundheit; Media skills; Medie competence; Medienkompetenz; Kritisches Lesen; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Qualitative Forschung; Film; Computernutzung; Puppenspiel; Interviewing; Interviewtechnik; Schülerverhalten; Lehrerverhalten; Geschlechtsidentität; Sexuelle Identität; Health behaviour; Gesundheitsverhalten; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Ausland; Middle school; Middle schools; Student; Students; Mittelschule; Mittelstufenschule; Schüler; Schülerin; Teacher; Teachers; Lehrer; Lehrerin; Lehrende; Case study; Fallstudie; Case Study; Kanada
Abstract	This article presents qualitative research on young adolescents' abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media's messages about gender. Offering students an opportunity to de-brief media experiences also helped them to develop critical media health literacy. (As Provided).
Anmerkungen	National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail: editor@jmle.org; Web site: http://digitalcommons.uri.edu/jmle/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01