Using Feature Films to Teach Public Relations: An Assessment Model from Nonmajor Students' Perspective

Autor/inn/en	Mak, Angela Ka Ying; Hutton, James G.
Titel	Using Feature Films to Teach Public Relations: An Assessment Model from Nonmajor Students' Perspective
Quelle	In: Journalism and Mass Communication Educator, 69 (2014) 4, S.386-403 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695814551832
Schlagwörter	Foreign Countries; Public Relations; Films; Teaching Methods; Nonmajors; Online Surveys; Focus Groups; Heuristics; Outcomes of Education; Student Attitudes; Student Participation; Student Evaluation of Teacher Performance; Statistical Analysis; Undergraduate Students; Instructional Effectiveness; Regression (Statistics); Asia + Suchen Sie Ihr Suchwort? Ausland; Public relation work; Öffentlichkeitsarbeit; Film; Teaching method; Lehrmethode; Unterrichtsmethode; Heuristik; Lernleistung; Schulerfolg; Schülerverhalten; Schülermitarbeit; Schülermitwirkung; Studentische Mitbestimmung; Statistische Analyse; Unterrichtserfolg; Regression; Regressionsanalyse; Asien
Abstract	Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that the use of films to teach public relations concepts to nonmajors is an effective means of developing greater understanding and appreciation of concepts. A heuristic model was developed to help public relations educators to use this pedagogical technique on deciding how to teach public relations courses and concepts. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10