The Role of Implied Motion in Engaging Audiences for Health Promotion: Encouraging Naps on a College Campus

Autor/inn/en	Mackert, Michael; Lazard, Allison; Guadagno, Marie; Hughes Wagner, Jessica
Titel	The Role of Implied Motion in Engaging Audiences for Health Promotion: Encouraging Naps on a College Campus
Quelle	In: Journal of American College Health, 62 (2014) 8, S.542-551 (10 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
DOI	10.1080/07448481.2014.944534
Schlagwörter	Health Promotion; Campuses; Sleep; College Students; Health Behavior; Academic Achievement; Visualization; Matched Groups; Control Groups; Experimental Groups; Films; Video Technology; Habit Formation; Beliefs; Models; Critical Thinking; Questionnaires; Likert Scales; Barriers; Intention; Audience Response; Relaxation Training; Program Effectiveness; Student Attitudes + Suchen Sie Ihr Suchwort? Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Schlaf; Collegestudent; Health behaviour; Gesundheitsverhalten; Schulleistung; Visualisation; Visualisierung; Film; Belief; Glaube; Analogiemodell; Kritisches Denken; Fragebogen; Likert-Skala; Zuschauerverhalten; Entspannungstraining; Schülerverhalten
Abstract	Objective: Lack of sleep among college students negatively impacts health and academic outcomes. Building on research that implied motion imagery increases brain activity, this project tested visual design strategies to increase viewers' engagement with a health communication campaign promoting napping to improve sleep habits. Participants: Participants (N = 194) were recruited from a large southwestern university in October 2012. Methods: Utilizing an experimental design, participants were assigned to 1 of 3 conditions: an implied motion superhero spokes-character, a static superhero spokes-character, and a control group. Results: The use of implied motion did not achieve the hypothesized effect on message elaboration, but superheroes are a promising persuasive tool for health promotion campaigns for college audiences. Conclusions: Implications for sleep health promotion campaigns and the role of implied motion in message design strategies are discussed, as well as future directions for research on the depiction of implied motion as it relates to theoretical development. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10