Capital Investment and Market Segmentation: Making Movies for Mormon Audiences

Autor/inn/en	Wright, Newell D.; Larsen, Val
Titel	Capital Investment and Market Segmentation: Making Movies for Mormon Audiences
Quelle	In: Marketing Education Review, 24 (2014) 2, S.167-172 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008240207
Schlagwörter	Films; Religious Cultural Groups; Financial Support; Marketing; Audiences; Investment; Case Method (Teaching Technique); Utah + Suchen Sie Ihr Suchwort? Film; Kirchliche Gruppe; Religionszugehörigkeit; Finanzielle Förderung; Spectator; Zuschauer; Investments; Geldanlage; Investiton; Case method; Fallmethode
Abstract	Is there a commercially viable market in the United States for movies made for Mormons? David "Dutch" Richards, a graduate of Brigham Young University's School of Film, thinks there is. He believes that in the Western United States, especially in Utah and the Intermountain West, there are enough Mormons who would pay to watch a film by, for, and about Mormons that this genre of film could make money. Filmmakers produce and market films for other minority groups, including Asians, Hispanics, and gays and lesbians. Richards believes the same could be done for the Mormon market. But it has never been done before, so he can't be certain. This case poses a set of questions Richards must address to determine whether he is right about the viability of this new product. It follows him as he pitches his movie idea to a savvy potential investor. (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10