Literaturnachweis - Detailanzeige
| Autor/inn/en | Zhang, Yi; Serra Hagedorn, Linda |
|---|---|
| Titel | Chinese Education Agent Views of American Community Colleges |
| Quelle | In: Community College Journal of Research and Practice, 38 (2014) 8, S.721-732 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1066-8926 |
| DOI | 10.1080/10668926.2014.897082 |
| Schlagwörter | Community Colleges; Interviews; Student Recruitment; Foreign Students; Study Abroad; Institutional Advancement; Change Agents; Consultants; Content Analysis; Reputation; Cost Effectiveness; Transfer Policy; Student Needs; Parent Influence; Enrollment Influences; Foreign Countries; Educational Attitudes; China; United States |
| Abstract | In an era of increasing global competition in education related markets, many higher education institutions in the United States have come to realize the need to market better for international students. Community colleges are no exception and have become increasingly active in recruiting international students using education agents. Using in-depth interviews with eight education agents in China, we explored education agents' experiences in promoting community colleges. The findings from this research identified factors that may lead to or prohibit success in marketing community colleges in China. This study provides researchers, administrators, and admissions officers at American community colleges with a better understanding about how community colleges are perceived by Chinese parents and students. The study also shows how colleges can work efficiently with Chinese education agents. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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