Marketing Pedagogy: Nonprofit Marketing and the Diffusion of Monitorial Teaching in the Nineteenth Century

Autor/in	Ressler, Patrick
Titel	Marketing Pedagogy: Nonprofit Marketing and the Diffusion of Monitorial Teaching in the Nineteenth Century
Quelle	In: Paedagogica Historica: International Journal of the History of Education, 49 (2013) 3, S.297-313 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0030-9230
DOI	10.1080/00309230.2012.734628
Schlagwörter	Foreign Countries; Marketing; Educational History; Educational Change; Teaching Methods; Voluntary Agencies; Nonprofit Organizations; Philanthropic Foundations; United Kingdom + Suchen Sie Ihr Suchwort? Ausland; History of education; Bildungsgeschichte; Bildungsreform; Teaching method; Lehrmethode; Unterrichtsmethode; Nonprofit-Organisation; Philanthropismus; Großbritannien
Abstract	The article investigates the spread of one of the first pedagogical concepts available worldwide during the first half of the nineteenth century: the monitorial system. Its wide diffusion depended, to a considerable extent, on the work of voluntary organisations. The article investigates the work of the two most important of these, the British and Foreign School Society and the National Society. It focuses on the strategies these two charities employed in acquiring donations in a voluntary sector that was densely populated and highly competitive. Drawing on modern marketing concepts as analytical tools, the article argues that the monitorial system's wide diffusion was to a considerable extent the result of early forms of marketing. By introducing marketing concepts in the history of education, the article seeks to broaden the debate on the diffusion of educational concepts and, moreover, to contribute to the relatively new field of (nonprofit) marketing history. (Contains 1 figure and 65 footnotes.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10