Storycraft: The Importance of Narrative and Narrative Skills in Business

Autor/inn/en	Robson, James; Holgate, Ben; Randhawa, Ashmita
Institution	University of Oxford (United Kingdom), Centre on Skills, Knowledge and Organisational Performance (SKOPE); University of Oxford (United Kingdom), Department of Education
Titel	Storycraft: The Importance of Narrative and Narrative Skills in Business
Quelle	(2021), (86 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Foreign Countries; Story Telling; Business; Job Skills; Audiences; Employees; Communication Skills; Empathy; Critical Thinking; Creative Thinking; Technological Literacy; Persuasive Discourse; Diversity; Employment Qualifications; Change; Verbal Communication; Nonverbal Communication; Computer Mediated Communication; Role of Education; Higher Education; Humanities; Art; Educational Policy; Economic Factors; Administrators; Business Administration; Values; Oral Language; Written Language; Ethics; Emotional Response; Aspiration; Memory; Perspective Taking; COVID-19; Pandemics; United Kingdom + Suchen Sie Ihr Suchwort? Ausland; Business studies; Wirtschaft; Betriebswirtschaft; Produktive Fertigkeit; Spectator; Zuschauer; Employee; Arbeitnehmer; Beschäftigter; Kommunikationsstil; Empathie; Kritisches Denken; Kreatives Denken; Technisches Wissen; Persuasion; Persuasive Kommunikation; Employment qualification; Vocational qualification; Vocational qualifications; Berufliche Qualifikation; Wandel; Non-verbal communication; Nonverbale Kommunikation; Computerkonferenz; Bildungsauftrag; Hochschulbildung; Hochschulsystem; Hochschulwesen; Geisteswissenschaften; Humanwissenschaften; Arts; Kunst; Politics of education; Bildungspolitik; Ökonomischer Faktor; Business economics; Wertbegriff; Oral interpretation; Mündlicher Sprachgebrauch; Geschriebene Sprache; Ethik; Emotionales Verhalten; Streben; Gedächtnis; Zukunftsperspektive; Großbritannien
Abstract	Narrative skills are fundamental and indispensable in business in the twenty-first century. The ability to devise, craft, and deliver a successful narrative is not only a pre-requisite for any Chief Executive Officer (CEO) or senior executive, but is also increasingly becoming necessary for employees in any organisation. This ground-breaking report reveals how prominent business leaders in the United Kingdom view and utilise narrative as an integral part of doing business. Based on extensive interviews with 34 business leaders, most of whom are CEOs and Chairs of Financial Times Stock Exchange 100 Index (FTSE100) companies, the study fills a gap in extant scholarship on narrative in a business context, an area that is both under-researched and under-theorised. In addition, the report updates and revitalises the idea of what narrative constitutes. Much academic discourse on narrative emanates from literary theory, which in turn focuses mostly on literary texts, predominantly the novel. Yet this kind of academic discourse ignores how narrative operates in the real world, and especially in the commercial world. By contrast, this project employs rigorous, empirical research in order to understand how business leaders conceptualise and deploy narrative in the twenty-first century, and to understand the complex skills now required for a business narrative to succeed. [This report was funded by the UK Research and Innovation (UKRI) Arts and Humanities Research Council. For the Summary Version, see ED614538.] (ERIC).
Anmerkungen	Centre on Skills, Knowledge and Organisational Performance (SKOPE). 15 Norham Gardens, Oxford, UK OX2 6PY. Tel: +44-1865-611030 e-mail: skope@education.ox.ac.uk; Web site: http://www.skope.ox.ac.uk/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01