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Autor/inn/enDokuzoglu, Gökhan; Eren, Muhammed Ömer
TitelThe Effect of Internal Marketing on Physical Education and Sports Teachers' Organizational Commitment
Quelle6 (2020) 12, S.125-133 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext kostenfreie Datei Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN2501-1111
SchlagwörterMarketing; Physical Education; Physical Education Teachers; Teacher Attitudes; Secondary School Teachers; Correlation; School Culture; Team Sports; Rating Scales; Teacher Characteristics; Foreign Countries; Turkey
AbstractInternal marketing is the practices that satisfy the demands and needs of the employees and satisfy them. Organizational commitment is a concept related to the integration of an employee with his or her organization. This study focused on educational organizations and examined the effect of internal marketing on education and organizational commitment of sports teachers from me. Data were collected from secondary school's physical education and sports teachers, using two scales. Correlation and regression analysis were used in the analysis of the data. As a result of the analysis, it has been found that internal marketing practices in schools increase the organizational commitment of teachers. (As Provided).
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2024/1/01
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