Literaturnachweis - Detailanzeige
Autor/in | Smith, Laura K. |
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Titel | The Comedy Campaign: The Growing Influence of Humor in Presidential Elections. A Uses and Gratifications Approach. |
Quelle | (2001), (32 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Comedy; Elections; Higher Education; Humor; Mass Media Role; Presidential Campaigns (United States); Student Attitudes; Undergraduate Students |
Abstract | In the year 2000, news and entertainment programs dedicated a great deal of comedic attention to the presidential election. Taking a Uses and Gratifications approach, this paper examines the role of comedy among the young electorate (undergraduate students at a Texas university). It concludes comedic programs, while popular, are among many sources young people use to learn about the candidates. The paper also examines motivations driving young people to non-traditional sources and finds motivation can significantly affect the impact of jokes. (Contains 39 references and 8 tables of data.) (Author/RS) |
Anmerkungen | For full text: http://list.msu.edu/archives/aejmc.html. |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |