The In-Difference of Television or Mapping in TV's Popular (Affective) Economy.

Autor/in	Grossberg, Lawrence
Titel	The In-Difference of Television or Mapping in TV's Popular (Affective) Economy.
Quelle	(1986), (33 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Stellungnahme; Audiences; Broadcast Television; Cultural Influences; Differences; Films; Mass Media Effects; Programing (Broadcast); Self Concept; Social Structure; Television Research; Television Viewing + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Cultural influence; Kultureinfluss; Unterscheiden; Film; Selbstkonzept; Sozialstruktur; Fernsehkonsum
Abstract	This paper argues that the effectivity of television lies in the complex effects it generates by operating in specific ways on the line of in-difference, i.e., a particular structure of self relationship enacted in the relation between identity and difference. Using a theoretical and critical framework, the paper presents an analysis of three television functions: reshaping the powers and pleasures of identities and differences; reworking the relationship between ideology and affect; and rearticulating the social structure and power of difference within an affective democracy. A number of popular films and television shows are discussed to illustrate these points. Other aspects explored in this paper include: (1) in-differences of context and of form; (2) fragmentation and interruption of discourses constantly appearing on and disappearing from the television screen; (3) inability of television criticism to confront the problems posed by the determination of television apparatuses; (4) postmodernism and hypermodernism; (5) irony, repetition, and excess and the three forms of in-difference they announce; and (6) in-difference of identity or meaning. (5 end notes) (CGD)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01