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| Autor/in | Victor, David A. |
|---|---|
| Titel | The Value of an Interdisciplinary B.B.A.-B.A. Program in Language and International Business. |
| Quelle | (1985), (6 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Business Administration Education; College Second Language Programs; Degree Requirements; Educational Cooperation; Interdisciplinary Approach; International Trade; Language Proficiency; Program Development; Program Effectiveness; State Universities |
| Abstract | Eastern Michigan University's program in language and international trade has three features that distinguish it from other attempts to address the role of world business or language education: (1) the spirit of cooperation evident in the interdisciplinary or joint degree, (2) the equal importance given to foreign language and business education, and (3) the unique coursework opportunities that the cooperation between disciplines allows. The joining of language and applied business is needed in international trade, given the relative decline of the U. S. position in an increasingly integrated global economy. The program combines language and cultural expertise with the necessary business background for handling the challenges of international trade. Courses that, although related, might not be as fully integrated are offered, such as multilingual team-taught business seminars. It is hoped that this program will educate students to develop international business expertise that will be communicated with language proficiency. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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