Literaturnachweis - Detailanzeige
| Autor/in | Wakefield, Gay |
|---|---|
| Titel | Communication Competence in Public Relations' Management Counseling Function. |
| Quelle | (1986), (16 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Stellungnahme; Communication Skills; Discussion; Group Dynamics; Higher Education; Human Services; Nonverbal Communication; Organizational Communication; Persuasive Discourse; Public Relations; Speech Communication |
| Abstract | A need exists for development of communication competence as a part of management. Although public relations literature has dealt with the nature of management counseling and when and why it should be practiced, the literature has not clearly defined the importance of audience analysis, location of the management counseling sessions, and presentation design in determining the success of management counseling sessions. Public relations articles, books, and university degree programs have tended to focus on the gathering, analysis, writing, and physical design of information, neglecting the fact that a great deal of public relations practitioners' success depends on their oral and nonverbal communication. Management counseling is just one excellent example of a vital aspect of public relations in which success is enhanced through application of theories and methodologies traditionally ascribed to speech communication. Therefore, as the practice of public relations continues its rapid movement and expansion toward promotion and management, the field of speech communication should be recognized as increasingly important to the education of future practitioners and the upgrading of practitioner abilities. (DF) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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