Literaturnachweis - Detailanzeige
Autor/in | Everhardt, Richard M. |
---|---|
Institution | Ohio State Univ., Columbus. Ohio Distributive Education Materials Lab. |
Titel | Dictionary of Marketing Terms. [Report No.: VT-102-021 |
Quelle | , (104 Seiten)
PDF als Volltext |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Nachschlagewerk; Definitions; Dictionaries; Distributive Education; Economics; Investment; Marketing; Reference Materials; Retailing; Wholesaling |
Abstract | A listing of words and definitions compiled from more than 10 college and high school textbooks are presented in this dictionary of marketing terms. Over 1,200 entries of terms used in retailing, wholesaling, economics, and investments are included. This dictionary was designed to aid both instructors and students to better understand the terminology that appears in texts which are used in distributive education courses. (VA) |
Anmerkungen | Ohio Distributive Education Materials Laboratory, The Ohio State University, 1885 Neil Avenue, 115 Townshend Hall, Columbus, Ohio 43210 (No price given) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |