International Student Mobility and Access to Higher Education. 1st ed. 2020.

Autor/inn/en	Shkoler, Or; Rabenu, Edna; Hackett, Paul M.W; Capobianco, Paul M.
Titel	International Student Mobility and Access to Higher Education. 1st ed. 2020.
Quelle	Cham: Springer International Publishing (2020), XIII, 239 S. PDF als Volltext Link als defekt meldenVerfügbarkeit
Reihe	Marketing and Communication in Higher Education
Beigaben	Illustrationen 12; farbige Illustrationen 11
Sprache	englisch
Dokumenttyp	online; gedruckt; Monographie
ISBN	978-3-030-44138-8; 978-3-030-44139-5; 978-3-030-44140-1; 978-3-030-44141-8
DOI	10.1007/978-3-030-44139-5
Schlagwörter	Schulverwaltung; Mobilität; Marketing; Hochschulbildung; Hochschulsystem; Student; Marke
Abstract	This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. Contents: 1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies.
Erfasst von	Universitätsbibliothek der Humboldt-Universität zu Berlin
Update	2022/2