What does it take to activate stereotypes? Simple primes don't seem enough. A replication of stereotype activation (Banaji & Hardin, 1996; Blair & Banaji, 1996).

Autor/inn/en	Müller, Florian; Rothermund, Klaus
Titel	What does it take to activate stereotypes? Simple primes don't seem enough. A replication of stereotype activation (Banaji & Hardin, 1996; Blair & Banaji, 1996).
Quelle	In: Social psychology, 45 (2014) 3, S. 187-193Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000183
Schlagwörter	Stereotyp; Einstellung (Psy); Reiz; Soziale Kognition; Geschlechterrolle; Semantik; Klassifikation; Vorbereitung
Abstract	According to social cognition textbooks, stereotypes are activated automatically if appropriate categorical cues are processed. Although many studies have tested effects of activated stereotypes on behavior, few have tested the process of stereotype activation. Blair and Banaji (1996) demonstrated that subjects were faster to categorize first names as male or female if those were preceded by gender congruent attribute primes. The same, albeit smaller, effects emerged in a semantic priming design ruling out response priming by Banaji and Hardin (1996). The present study (294 participants aged 18-55 years) sought to replicate these important effects. Mirroring Blair and Banaji (1996) strong priming effects were found as long as response priming was possible. However, unlike Banaji and Hardin (1996), the authors did not find any evidence for automatic stereotype activation, when response priming was ruled out. These findings suggest that automatic stereotype activation is not a reliable and global phenomenon but is restricted to more specific conditions. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2016/2