On the stability of evaluative conditioning effects. The role of identity memory, valence memory, and evaluative consolidation.

Autor/inn/en	Förderer, Sabine; Unkelbach, Christian
Titel	On the stability of evaluative conditioning effects. The role of identity memory, valence memory, and evaluative consolidation.
Quelle	In: Social psychology, 44 (2013) 6, S. 380-389Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000150
Schlagwörter	Evaluation; Emotion; Gedächtnis; Konditionierung; Bewusstheit
Abstract	Evaluative conditioning (EC) refers to valence changes in neutral stimuli (CSs) through repeated pairing with liked or disliked stimuli (USs). The present study examined the stability of EC effects in the course of 1 week. The present study investigated how this stability depends on memory for US valence and US identity and also whether CSs evaluations occurring immediately after conditioning (i.e., evaluative consolidation) are necessary for stable EC effects. Participants showed stable EC effects on direct and indirect measures, independent of evaluations immediately after conditioning. EC effects depended on memory for US valence but not for US identity. And although memory decreased significantly over time, EC effects remained stable. These data suggest that evaluative consolidation is not necessary, and that conditioned preferences and attitudes might persist even when people do not remember the concrete source anymore. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2014/3