Literaturnachweis - Detailanzeige
| Institution | Primary Research Group |
|---|---|
| Titel | Survey of use of Facebook in higher education marketing. |
| Quelle | (New York): Primary Research Group Inc. (2016), 107 S. |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| ISBN | 9781574403732 (Taschenbuch); 1574403737 (Taschenbuch) |
| Schlagwörter | Statistik; USA; Universities and colleges; Statistics; Marketing; Data processing; United States; Bildungstheorie; Bildungspraxis |
| Abstract | The questionnaire -- Participants list -- Characteristics of the sample -- Summary of main findings. The study looks closely at how North American colleges are using both paid advertising and general Facebook marketing in attracting new students and fortifying relationships with alumni. The study helps its readers to answer questions such as: how much are colleges spending on their paid Facebook advertising? How have colleges felt about their paid advertising experience on Facebook? How much staff time do they spend on Facebook in their college marketing efforts? How do they view the efficacy of Facebook compared to alternatives such as YouTube, Instagram, Twitter and other marketing venues. What kinds of content are colleges distributing through their Facebook pages? How do they evaluate content for inclusion? How do colleges harmonize their main Facebook page with other campus Facebook pages? Data in the report is broken out separately for public and private colleges, by Carnegie class or college type, enrollment and tuition levels. |
| Erfasst von | Library of Congress, Washington, DC |
| Update | 2019/2/05 |
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