Managing the Student for Life

Autor/in	Grayson, Katherine
Titel	Managing the Student for Life
Quelle	In: Campus Technology, 23 (2010) 6, S.22-29 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1553-7544
Schlagwörter	Outreach Programs; Student Personnel Services; School Holding Power; Learner Engagement; Data; College Administration; Computer Uses in Education; Information Technology; Student Recruitment; Student College Relationship; College Environment; Information Systems; Computer System Design; Georgia; Pennsylvania + Suchen Sie Ihr Suchwort? Jobcoaching; Daten; College administrators; Hochschulverwaltung; Computernutzung; Informationstechnologie; Hochschulumwelt
Abstract	Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates heating up over the past decade and the recent economic downturn decimating recruiting budgets, nomenclature has come to matter a good deal less than fresh intelligence and the ability to attract top-level prospects. The same has been true as student services professionals more recently turned to CRM systems to help them with student lifecycle management--the art of monitoring and retaining students as they progress through their college years. With timely data and feedback, administrators are better able to deliver the type of campus experience that holds onto their students, keeps them engaged with their college, and sends them out into the world championing their alma mater. In this article, the author discusses how higher education institutions are using CRM tools to move students through the entire campus lifecycle--from recruitment and retention to alumni outreach and beyond. (ERIC).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10