Eight Ways to Retain Students in a Tough Economy

Autor/in	Cardona, Adolfo Rudy
Titel	Eight Ways to Retain Students in a Tough Economy
Quelle	In: Chronicle of Higher Education, 55 (2009) 33, (1 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Stellungnahme; Dropout Prevention; Marketing; School Holding Power; Student Recruitment; Enrollment Rate; College Applicants; Empathy; Mentors; Educational Resources; Administrator Attitudes; Counselor Attitudes; Economic Climate; Budgets; College Students + Suchen Sie Ihr Suchwort? College applications; Studienbewerber; Empathie; Bildungsmittel; Wirtschaftslage; Finanzhaushalt; Collegestudent
Abstract	Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to higher enrollments--for now. But with shrinking marketing budgets and a projected worsening of the economy, no one can tell what enrollment may look like a year from today. What can be done, however, is focus on devising creative strategies for retaining students. To ensure that students stay enrolled and obtain their degrees, it must first be acknowledged that their lives are heavily affected by cultural and financial forces. They should be encouraged to develop skills, independence, and competence. Humanistic, inspirational ways of empathizing with their fears as they struggle with uncertainty and sometimes harsh economic losses should be utilized. Cardona offers nine key elements of retention efforts: (1) Validation; (2) Mentoring; (3) Recognition and Celebration; (4) Giving students a voice; (5) Practicality; (6) A culture of success; (7) Providing Resources; (8) Support; and (9) Positivity. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10