Making "E" Visible: To Draw Patrons Past the Googles of the World, We Need to Revolutionize How Electronic Resources Are Promoted

Autor/in	Williams, Lesley
Titel	Making "E" Visible: To Draw Patrons Past the Googles of the World, We Need to Revolutionize How Electronic Resources Are Promoted
Quelle	In: Library Journal, 131 (2006) 11, S.40 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0363-0277
Schlagwörter	Web Sites; Search Engines; Internet; Users (Information); Surveys; Information Seeking; Online Searching + Suchen Sie Ihr Suchwort? Web-Design; Suchmaschine; Benutzerprofil; Nutzer; Survey; Umfrage; Befragung; Informationserschließung; Online-Recherche
Abstract	In a survey of a representative sample of over 3300 online information consumers and their information-seeking behavior, survey findings indicate that 84 percent of information searches begin with a search engine. Library web sites were selected by just one percent of respondents as the source used to begin an information search and 72 percent had used free search engines like Google. The report concludes that the majority of information seekers are not making much use of the array of electronic resources (online magazines, databases and reference assistance, for example) libraries make available to their communities. Library online services are the product of hard work by well-educated specialists. Yet, the general public seems to believe that what they find on Google is just as good. This article suggests tips for vendors and librarians on how to draw patrons past Google and revolutionize how electronic resources are promoted. (ERIC).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10