Literaturnachweis - Detailanzeige
| Autor/in | Dempsey, Beth |
|---|---|
| Titel | Target Your Brand: Build an Identity that Works in the Age of the Superstore |
| Quelle | In: Library Journal, 129 (2004) 13, S.32 (4 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 0363-0277 |
| Schlagwörter | Internet; Library Services; Libraries; Library Role; Publicity; Design; Marketing |
| Abstract | As bookstores and the Internet march forward, the library community continues to question and forecast its role in society. Innovative libraries nationwide have seized the opportunity to reinvent themselves, bringing a new level of excitement to the industry. Yet puzzlement remains on what strategies, what roles will work in communities where alternatives are so readily available. A cue from corporate America is to deal with a changing competitive structure by more effectively managing the brand the library holds in the community. This article discusses this concept and how libraries can use this "branding" technique to move forward with the bookstores and the Internet. (ERIC). |
| Anmerkungen | Library Journal, 360 Park Avenue South, New York, NY 10010. Tel: 800-588-1030 (Toll Free); Web site: http://www.libraryjournal.com. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
