Literaturnachweis - Detailanzeige
| Autor/inn/en | Hekmat, Firooz; Heischmidt, Kenneth A. |
|---|---|
| Titel | Application of Program Life Cycle Concepts for Fund Raising Strategies in Higher Education. |
| Quelle | In: Journal of Marketing for Higher Education, 4 (1993) 1-2, S.121-42Infoseite zur Zeitschrift |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 0884-1241 |
| Schlagwörter | Leitfaden; Case Studies; College Administration; Fund Raising; Higher Education; Institutional Characteristics; Marketing; Models; Private Colleges; Program Administration; State Universities |
| Abstract | The concept of program life-cycle management is applied to college fund raising. Program life-cycle stages (introduction, take-off, maturation, saturation, decline) and fund-raising steps (identification of objectives, targeting of markets, estimate potential for contribution, organization, strategy development, fund-raising performance evaluation) are explained. The concept is illustrated for fund raising in two different institution types. (Author/MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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