Literaturnachweis - Detailanzeige
Autor/inn/en | Reed, Warren E.; Smith, Clifton L. |
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Titel | The Image of Marketing Education in Missouri. |
Quelle | In: Marketing Educators' Journal, 11 (1985) 1, S.14-22 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Cooperative Education; Educational Quality; Marketing; Program Administration; Program Evaluation; Public Opinion; Secondary Education; Secondary School Students; Standards; Student Attitudes; Missouri |
Abstract | Describes a study conducted to assess and describe the perceptions of selected marketing education concepts for secondary cooperative plan marketing education programs in Missouri as perceived by senior students enrolled in the programs, administrators of these programs, and business people who have served as training sponsors in the communities served by these programs. (CT) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |