Effectiveness of a School-Based Social Marketing Intervention to Promote Adolescent Sexual Health

Autor/inn/en	Chou, Li-Na; Shen, I. Chin; Chu, Tusi-Ping; Chen, Min-Li
Titel	Effectiveness of a School-Based Social Marketing Intervention to Promote Adolescent Sexual Health
Quelle	In: Health Education Journal, 79 (2020) 1, S.34-45 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Chou, Li-Na) ORCID (Chen, Min-Li)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0017-8969
DOI	10.1177/0017896919862597
Schlagwörter	Foreign Countries; Junior High School Students; Sex Education; Adolescents; Program Effectiveness; Intervention; Sexuality; Health Promotion; Grade 7; Student Attitudes; Knowledge Level; Taiwan + Suchen Sie Ihr Suchwort? Ausland; Junior High Schools; Student; Students; Sekundarstufe I; Schüler; Schülerin; Sex instruction; Sexualaufklärung; Sexualerziehung; Sexualkunde; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Sexualität; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; School year 07; 7. Schuljahr; Schuljahr 07; Schülerverhalten; Wissensbasis
Abstract	Objective: Schools should design holistic sex education programmes to improve sex knowledge and enhance positive sexual attitudes among adolescents. A school-based social marketing sex education programme named "Starting from love -- Go! Go! Go!" was designed. This study determined the effectiveness of the intervention to promote adolescent sexual health in junior high schools in Southern Taiwan. Method: A one-group pretest-posttest design was utilised. Cluster random sampling was used to select participants (seventh-grade students aged 13-14 years) from 24 junior high schools. Results: A total of 1,407 seventh-grade participants completed the survey. Among the 1,407 participants, 714 were boys and 693 were girls. The results revealed that the total average sexual knowledge score of the participants was 1.55 points higher after the interventions, indicating significantly increased sexual knowledge (p < 0.001). The sexual attitudes of participants after the interventions significantly improved compared with those beforehand (p < 0.001). Moreover, the sexual knowledge and attitudes of participants exhibited a positive correlation (r = 0.357, p< 0.001). Conclusion: The proposed school-based social marketing sex education programme holds the potential to improve sexual knowledge and enhance positive sexual attitudes of the junior high school students and the educational efficacy of sex education with respect to sex-related concerns. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01