Identifying Generational Differences to Target Extension Programming When Discussing Genetic Modification

Autor/inn/en	Beattie, Peyton N.; Lamm, Alexa J.; Rumble, Joy N.; Ellis, Jason D.
Titel	Identifying Generational Differences to Target Extension Programming When Discussing Genetic Modification
Quelle	In: Journal of Agricultural Education, 59 (2018) 3, S.154-168 (15 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1042-0541
Schlagwörter	Genetics; Agricultural Engineering; Extension Education; Food; Generational Differences; Public Opinion + Suchen Sie Ihr Suchwort? Humangenetik; Agrarindustrie; Agronomie; Agrarwissenschaft; Erweitertes Bildungsangebot; Lebensmittel; Öffentliche Meinung
Abstract	Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of millennials, which is the generation furthest removed from the farm which may mean they need to be educated differently about GM science than other generations. The purpose of this research was to determine if there were generational differences regarding the perceived attributes of GM science to inform the development of extension programs designed to educate consumers about GM science. A survey was used to collect consumers' perceptions of GM science. The respondents were grouped into generational classifications and perceptions between groups were compared. The findings revealed generations do perceived GM science differently and extension programs should be designed for specific generational audiences. (As Provided).
Anmerkungen	American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: http://www.aaaeonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01