Fundraising Strategies Developed by MBA Students in Project-Based Learning Courses

Autor/inn/en	Arantes do Amaral, Joao Alberto; Petroni, Liége Mariel; Hess, Aurélio
Titel	Fundraising Strategies Developed by MBA Students in Project-Based Learning Courses
Quelle	In: Journal of Problem Based Learning in Higher Education, 4 (2016) 1, S.91-99 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2246-0918
Schlagwörter	Active Learning; Student Projects; Foreign Countries; Problem Based Learning; Masters Programs; Business Administration Education; Nongovernmental Organizations; School Community Relationship; Case Studies; Community Involvement; Social Networks; Communication Skills; Partnerships in Education; Statistical Analysis; Qualitative Research; Research Methodology; Graduate Students; Fund Raising; Brazil + Suchen Sie Ihr Suchwort? Aktives Lernen; Schulprojekt; Ausland; Problem-based learning; Problemorientiertes Lernen; Magister course; Magisterstudiengang; Case study; Fallstudie; Case Study; Social network; Soziales Netzwerk; Kommunikationsstil; Hochschulpartnerschaft; Statistische Analyse; Qualitative Forschung; Research method; Forschungsmethode; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Fundraising; Spendensammlung; Brasilien
Abstract	The ability to raise funds is a skill that most modern project managers need. While a good deal of literature exists on the strategies NGOs employ to raise funds for their operations, less attention has been paid to the strategies used by students involved in Project-Based Learning courses that often partner with NGOs. Fundraising is an important skill that not only provides students with opportunities for creativity, but also helps them develop the communication skills they will need in the work they do after they graduate. In this paper, we discuss the fundraising strategies developed by MBA students in 204 social projects completed between 2002 and 2014. The projects were done in partnership with 39 community partners in Sao Paulo, Brazil (NGOs and Public Institutions). In our study, we followed quantitative and qualitative research methods, analyzing data and documents from the projects' databases. We identified six different fundraising strategies: organizing raffles, soliciting donations from private corporations, organizing paying events, utilizing online social networks developing crowdfunding, and soliciting individual donations. (As Provided).
Anmerkungen	Aalborg University Press. Skjernvej 4A, 2.sal, 9000, Aalborg, Denmark. Web site: http://journals.aau.dk/index.php/pbl
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01