Literaturnachweis - Detailanzeige
| Autor/in | Grosse, Christine Uber |
|---|---|
| Titel | A Marketing Strategy for Spanish for Business. |
| Quelle | (1982), (15 Seiten) |
| Beigaben | Tabellen |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Tagungsbericht; Business; Business Communication; College Second Language Programs; Educational Demand; Educational Innovation; Grantsmanship; Higher Education; Languages for Special Purposes; Marketing; Program Development; Spanish |
| Abstract | The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be expanded, a low rate of institutional acceptance as indicated by the number of schools with a language requirement, and a low level of outside funding for business Spanish courses. Suggestions are made for raising demand through a variety of promotional techniques, gaining acceptance of business Spanish by the department and university through personal selling of key personnel and the publicizing of a rationale, and generating outside funding sources. Sample worksheets for environmental analysis and strategic planning are provided to illustrate the role of situational analysis in developing a marketing strategy. (RW) |
| Anmerkungen | Not available separately; see FL 013 333. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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