Dual Audio Television: The First Public Broadcast.

Autor/inn/en	Borton, Terry; und weitere
Institution	Philadelphia School District, PA. Office of Curriculum and Instruction.
Titel	Dual Audio Television: The First Public Broadcast.
Quelle	(1974), (19 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Audiences; Black Students; Commercial Television; Educational Radio; Educational Television; Grade 2; Grade 3; Home Study; Low Income Groups; Programing (Broadcast); Television Research + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Bildungsradio; Schulfunk; Bildungsfernsehen; Schulfernsehen; School year 02; 2. Schuljahr; Schuljahr 02; School year 03; 3. Schuljahr; Schuljahr 03
Abstract	A study was conducted in conjunction with the first public announced broadcast of dual audio television--a new method of combining simultaneous radio instruction and commercial entertainment TV. The study was designed to determine the audience which would be attracted to dual audio, the practicality of such instruction, and the correlation between number of days listened and scores on tests of material taught. The results of the study indicated that dual audio could attract 24% of the target age range children watching the TV show, that it was practical as far as the TV station and parents were concerned, and that there was a positive correlation between number of days listened and test scores. These results, confirming data collected in a number of previous studies indicate that dual audio is now sufficiently developed so that its effectiveness as a mass medium should be tested over a full broadcast season. (Author)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC