Advertising, a Distributive Education Manual and Answer Book.

Autor/inn/en	Martin, Charles H.; Cyrus, Cinda L.
Institution	Texas Univ., Austin. Div. of Extension.
Titel	Advertising, a Distributive Education Manual and Answer Book.
Quelle	(1972), (143 Seiten)Verfügbarkeit
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Adult Vocational Education; Advertising; Answer Keys; Assignments; Career Development; Distributive Education; Guides; Individualized Instruction; Instructional Innovation; Job Training; Merchandising; Publicize; Secondary Education; Student Projects; Trainees; Training Objectives; Visual Aids + Suchen Sie Ihr Suchwort? Werbung; Lösungshilfe; Assignment; Auftrag; Zuweisung; Berufsentwicklung; Handbuch; Leitfaden; Individualisierender Unterricht; Educational Innovation; Bildungsinnovation; Berufsqualifizierender Bildungsgang; Direktvermarktung; Sekundarbereich; Schulprojekt; Auszubildender; Weibliche Auszubildende; Training objectiv; Ausbildungsziel; Trainingsziel; Anschauungsmaterial
Abstract	This revised manual for individualized instruction of distributive education trainees at the high school or junior college level in basic advertising and sales promotion activities includes 15 self-study assignments, teaching suggestions, and a bibliography. Together with a separate answer key, each assignment provides student questions and behavioral objectives. Bonus questions and student projects enrich the text, which is organized into subtopical headings. Several visual aids illustrate the text, which is 3-hole punched for easy insertion or removal of pages. Developed by an instructor of advertising, this individualized innovative study guide covers a wide range of topics, from market research to layout and design. (AG)
Anmerkungen	Instructional Materials, Division of Extension, The University of Texas, Austin, Texas 78712 (Manual $4.00, Answer Book $2.00)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01